Spark Shipping Wins Turn 14 Distribution's Inaugural Outstanding Integrator Award

When Turn 14 Distribution — one of the most respected wholesale distributors in the automotive aftermarket — introduces a new program to raise the bar on integration quality, every technology partner pays attention. When that same program results in an award, and your name is on it, it means something.

At the 2025 SEMA Show in Las Vegas, Turn 14 Distribution presented the inaugural Outstanding eCommerce Integrator Award as part of its newly launched Integration Partner Standards Program. Spark Shipping was honored to be among the recipients, recognized for the quality of our Turn 14 Distribution integration, our platform's reliability, and our commitment to dealer-first support.

This recognition means a tremendous amount to our team. We have spent years building and refining our Turn 14 integration — not to check boxes, but to solve real problems for real dealers. Having that work acknowledged by a partner whose standards match our own is the kind of validation that fuels the next chapter of what we build.

What Is Turn 14 Distribution's Integration Partner Standards Program?

Turn 14 Distribution launched the Integration Partner Standards Program to bring clarity and consistency to its growing eCommerce ecosystem. The automotive aftermarket ecommerce space has expanded rapidly, and with that growth comes a wider range of integration quality — from platforms that barely keep up to those that truly empower dealers.

Turn 14's program addresses this by doing three things. First, it defines the essential capabilities required of any technology partner connecting to their systems. Second, it organizes those capabilities into tiered levels of integration quality, making it easier for dealers to understand what they are getting. Third, it mandates a strong, mutual dealer-support experience as a foundational principle — not just a nice-to-have.

Partners are evaluated across features, reliability, and dealer-first support. The result is a framework that gives dealers confidence when choosing an integration partner and gives technology companies a clear standard to build toward.

Why This Award Matters for Automotive eCommerce Dealers

If you sell automotive or powersports aftermarket parts online, you already know that the quality of your distributor integration directly impacts your business. A poor integration means overselling, pricing errors, delayed order routing, and hours spent fixing problems that should have been automated from day one.

Turn 14's decision to formalize integration standards is a significant step for the industry. It signals that the days of "any integration will do" are behind us, and that dealers deserve transparency about the platforms connecting them to their suppliers.

For Spark Shipping, this was never just about passing an evaluation. Our Turn 14 Distribution integration was built from the ground up to handle the demands that automotive ecommerce dealers actually face — high SKU counts, complex pricing rules, MAP compliance, multi-warehouse inventory syncing, and the need for fast, accurate order fulfillment.

Inside the Spark Shipping Turn 14 Distribution Integration

Our Turn 14 integration connects directly to the Turn 14 API with no custom development required. Dealers connect once and unlock automation across their entire Turn 14 workflow. Here is what that looks like in practice:

• Complete catalog management — Load Turn 14's full product catalog with rich attributes including fitment data, images, descriptions, and product specifications. Keep listings accurate and up to date without manual intervention.
• Real-time inventory and pricing sync — Automatically sync stock levels and pricing from Turn 14's warehouses. Prevent overselling, maintain MAP compliance, and ensure customers always see accurate information.
• Automated order routing — Orders placed on your store are routed directly to Turn 14 Distribution for fulfillment. Tracking information flows back to your shopping cart automatically, keeping your customers informed without additional work on your end.
• Multi-marketplace support — Run your Turn 14 integration across Shopify, BigCommerce, WooCommerce, Magento, Amazon, eBay, Walmart Marketplace, and more — all managed through a single Spark Shipping dashboard.
• Advanced pricing and shipping logic — Customize pricing rules and shipping selection logic to match your business model. Whether you use flat-rate pricing, margin-based markup, or tiered structures, the platform adapts to your needs.

The result is a Turn 14 integration that does not just connect two systems — it removes the operational friction that keeps dealers from scaling. When your catalog, inventory, pricing, and fulfillment are automated and accurate, you can spend your time growing the business instead of managing the plumbing behind it.

Built for Dealers, Validated by Turn 14

One of the core principles of Turn 14's Integration Partner Standards Program is the idea that dealer support is not optional — it is a requirement. That philosophy aligns perfectly with how we have built Spark Shipping from the beginning.

Every feature in our Turn 14 integration exists because a dealer needed it. MAP compliance automation came from dealers tired of manually monitoring pricing. Multi-warehouse inventory sync came from dealers who were overselling because their integration could not keep up with stock changes across Turn 14's four distribution centers in Hatfield, PA; Arlington, TX; Reno, NV; and Indianapolis, IN. Automated order routing came from dealers losing hours each day to manual order processing.

Being evaluated against a formal standards framework — and coming out among the top-ranked partners — confirmed what we have always believed: that building for the dealer first is the right approach. It is also a commitment we intend to keep. We are continuously evolving the platform to meet the needs of a growing, increasingly complex automotive ecommerce landscape.

A Proud Moment for the Spark Shipping Team

Awards are nice. But what makes this one meaningful is the context behind it. Turn 14 Distribution does not hand out recognition lightly. Their team sets one of the highest standards in the industry, and they evaluated integration partners with the same rigor they bring to everything else they do.

This award belongs to the entire Spark Shipping team — the engineers who build and maintain the integration, the support team who works directly with dealers every day, and everyone who contributes to making the platform better. They are the reason we can consistently deliver at this level, and this recognition is a reflection of their work.

We are also grateful to the Turn 14 team for creating a program that raises the standard for the entire ecosystem. When a distributor of Turn 14's caliber invests in formalizing integration quality, it benefits everyone — especially the dealers who rely on these connections to run their businesses.

What Comes Next

Winning the Outstanding eCommerce Integrator Award is not the finish line. It is a benchmark — one that we plan to keep exceeding. Our development roadmap for the Turn 14 integration includes continued improvements to catalog handling speed, expanded fitment data support, and deeper analytics to help dealers understand their Turn 14 sales performance.

We are also focused on making it even easier for new dealers to get started. Our goal is a Turn 14 integration that is as powerful as it is simple to set up, so dealers of any size can compete effectively in the automotive aftermarket ecommerce space.

If you are currently selling Turn 14 products — or considering it — we would love to show you what Spark Shipping can do. Visit our Turn 14 integration page to learn more, or reach out to our team to see the platform in action.