Where To Sell Car Parts Online: Best Platforms for Auto Parts Sellers

There’s never been a better time to sell car parts online, with the auto aftermarket industry expected to grow at 3% per year until 2030.

However, you need to scale your online operations efficiently if you want to capitalize on this growth.

The good news is that several online platforms can help you easily connect with more shoppers to grow your auto parts dropshipping business.

But each platform has a different reputation, fees, and features. To succeed as an all-star automotive parts seller, you must choose a car parts platform that aligns with your business model and goals.

This article lists three top online marketplaces for selling car parts quickly, plus one slightly different approach you can take. We’ll delve into the pros and cons of each platform and provide tips for increasing sales revenue.

1. Amazon Marketplace

If you want to be top-of-mind for online shoppers, Amazon is a good platform to add to your mix. The platform gets more than 236.9 million unique monthly visitors in the USA alone.

That is an impressive number, but Amazon Marketplace's 15% year-over-year growth in the auto parts category makes it even more enticing.

Amazon makes selling auto parts easy

Amazon facilitates easy transactions for both buyers and sellers of auto parts and accessories.

Finding the right part is a simple process, thanks to Amazon’s Part Finder. It helps motorists find the right part for their vehicle. You can also add detailed fitment data to your product images and descriptions to ensure customers find precisely what they need.

Understanding Amazon's selling plans

Amazon offers excellent benefits, but it isn’t free. To start selling auto parts and accessories on Amazon, you must buy an individual or professional selling plan.

The individual selling plan costs $0.99 per product sold, and the professional selling plan costs $39.99 per month, regardless of how many units you sell.

Sellers must also pay Amazon a percentage of the total price, which includes the item’s price, shipping costs, and any gift-wrapping charges.

Below are the pros and cons of choosing Amazon to sell auto parts.

Pros of Amazon Marketplace

• Large customer base: Amazon Marketplace has a vast customer base. It’s the largest marketplace for auto parts and accessories.
• Credibility and trust: Amazon is a trusted household name backed by guarantees that protect buyers from scams.
• Ship globally: Amazon ships to over 100 countries worldwide.
• Fulfillment by Amazon (FBA): If you aren’t dropshipping, Amazon’s fulfillment centers can help manage your inventory. Ship your car parts to a fulfillment center, and Amazon will store, pack, and ship them, for a fee, of course.

Cons of Amazon Marketplace

• High costs: Amazon doesn’t offer free or sample listings, so you must spend money to test-drive the platform. The fees can add up long-term, especially when you opt for FBA.
• Lack of brand control: Amazon has strict rules and regulations for auto part listings. This could inhibit your ability to brand your products.
• High competition: There are more than 2 million active sellers on Amazon, meaning competition is fierce.
• Lenient returns: Amazon offers a 30-day no-questions-asked returns policy. That is good for shoppers but bad for sellers. Amazon expects you to issue quick refunds, which can be overwhelming and time-consuming.

Amazon's auto parts selling guidelines

Amazon has strict rules for all auto parts sellers, including:

Safety and compliance: Items such as seat belts, airbags, and other safety-critical components are generally restricted and require Amazon’s explicit approval before listing.

Product condition: Most listings must be new. Used or refurbished auto parts may be permitted in certain sub-categories, but only if they comply with Amazon’s Category-Specific Condition Guidelines and applicable safety laws.

OEM and OE standards: Parts should come from Original Equipment Manufacturers (OEMs) or be genuine Original Equipment (OE) components that meet the same specifications as the original factory part.

Tires, wheels, and rims: New tires must meet federal safety standards. Amazon may request documentation to confirm compliance. Used tires are generally not allowed due to safety concerns.

Warranty and legal compliance: Products must include the appropriate warranty from the OEM or remanufacturer (where applicable) and comply with all relevant state and federal regulations.

For full details, see Amazon’s official Automotive & Powersports Product Type Requirements page in Seller Central.

You’ll also need to follow applicable state and federal laws for the car parts or accessories you sell.

2. eBay Motors

The automotive industry is so big that it warrants an entire platform segment dedicated to auto parts and accessories. eBay Motors has over 110 million auto part listings at any given time. The platform sells three parts or accessories every second, so it’s clearly a popular option for selling auto parts online.

eBay Motors specializes in auto parts, so you get tools, services, and enhancements dedicated to your eCommerce niche. This makes eBay store management easier and gives shoppers the personalized online experience they crave.

eBay makes selling parts simple with fitment information

eBay’s Parts Compatibility feature enables people looking to sell auto parts online to find fitment data. They can use this to specify which vehicles a particular part or accessory is compatible with. This feature is particularly beneficial for selling auto parts, as a single part may be compatible with multiple vehicle makes, models, or years.

There’s no upfront fee when you start

For most products, eBay Motors allows you to create 250 listings without paying an upfront fee (although there are some exceptions). Beyond this, the standard insertion fee is $0.35 per listing.

The catch is that eBay Motors will charge you a 13.6% fee on the first $7,500 of a sale and 2.35% on the portion over $7,500. Even so, it’s still cheaper than Amazon, especially if you want to test the platform.

It’s important to note that eBay Motors has separate listings for selling whole vehicles. This category has its own fee structure. eBay offers three seller packages ranging from $19-$79 per vehicle listing.

Here’s an overview of eBay’s pros and cons.

Pros of eBay Motors

• Better for casual sellers: eBay sellers who have 250 or fewer listings often don’t pay additional fees. For this reason, smaller sellers can retain a larger portion of their profits on eBay Motors.
• User-friendly interface: eBay is a simple site with a user-friendly interface.
• Reputation: People might not know you, but they know eBay. eBay Motors is a reputable platform, so you're likely to make more sales under the eBay name.
• Large customer base: eBay has a large customer base of over 134 million active buyers and sold $19.5 billion in Q2 2025.
• Global shipping options: eBay Motors’ international standard delivery enables sellers to ship their items to buyers in most countries. You only need to print out eBay’s international label; the platform handles the rest.
• Built-in feedback system: If you take care of your customers, you’ll build a solid reputation for yourself on eBay Motors. Set your feedback to “public” to prove that you offer an outstanding customer experience.

Cons of eBay Motors

• Fees: Listing fees, upgrades, and final value fees can affect your profits. These fees can increase quickly, especially if you sell high-value auto parts and accessories.
• High competition: Chances are, other eBay sellers offer the same parts as you. You’ll have to work hard to stand out.
• Lenient returns: eBay Motors has a liberal return policy. This makes it easy for buyers to return auto parts.

3. Walmart Marketplace

Walmart Marketplace isn’t as big as Amazon or eBay Motors, but it’s still a good option for selling car parts. Walmart Marketplace has more than 200,000 sellers and gets around 480-520 million monthly visitors to the site.

Like Amazon and eBay, Walmart also offers a platform tailored to the needs of car parts sellers.

There’s just one wrinkle. To sell auto parts and accessories on Walmart, you must be an established online seller or have an existing auto parts website. In essence, you need a proven online sales track record, whether that is on your website, Amazon, or eBay.

You need to apply to become a seller and get approval. You also need to sign up for a Walmart Sellers account and go through the two- to three-week onboarding process.

Pros of Walmart Marketplace

• Less competition: Walmart has less competition than Amazon and eBay because fewer sellers are on the platform.
• High-intent buyers: The average Walmart Marketplace buyer is a middle-class homeowner. They tend to have more disposable income, which means they’re more likely to buy high-value car parts and accessories.
• No hidden fees: Walmart doesn’t set an additional charge for setup or monthly subscription fees. You only pay a referral fee when an item sells. For automotive sellers, this fee is 12%.
• Reputation for quality: Since only approved sellers appear on Walmart’s marketplace, it upholds a higher quality standard than other platforms.
• Dedicated support: If you get approved by Walmart, you’ll have access to a dedicated support team to help you succeed on the platform.

Cons of Walmart Marketplace

• Smaller customer base: Walmart Marketplace’s buyer base is only a fraction of what you’ll see on eBay or Amazon.
• Limited product categories: Walmart Marketplace currently offers limited product categories, which could restrict your selling options.
• Not accessible for beginners: If you don’t have experience selling auto parts, Walmart won’t approve you as a seller.
• No individual plan: You must have a business license to sell on Walmart Marketplace.

4. Custom eCommerce Store

Online marketplaces are not your only option to sell car parts online. You can also create a custom website for your online automotive parts store.

This gives you complete control over your online store. You can decide which car parts you want to sell and set your own competitive prices.

You can customize your website to suit your brand and customers.

However, running your website comes with challenges, as you must ensure that potential customers can find you and trust your site enough to make a purchase.  

Of course, having your own website doesn’t mean you can’t also sell via online marketplaces like eBay or Amazon. In fact, this is a good strategy for maximizing your reach.

Pros of your own store

• More data: When customers buy directly, you get access to their data. You can use this to inform your marketing strategy and target them with effective, personalized campaigns.
• No restriction on prices: You can set your own prices across unlimited product categories.
• Customizable shopping experience: You can customize and tailor your online store to your customers.
• Brand loyalty: If you sell through a marketplace, then customers are likely to be loyal to the intermediary’s brand. If they purchase through your store, they will likely become loyal to your business.

Cons of your own store

• Need to build your own customer base: You need to generate your own traffic via marketing and sales channels like paid ads and search engine optimization (SEO) to drive sales.
• Cost: You’ll need to build, maintain, and market your website.
• Fulfillment and shipping: You are responsible for order fulfillment, so unless you are dropshipping, you will need to use a third-party logistics company to handle shipping.

Tips for Selling Car Parts Online

Every platform has its quirks, but these tips will help you gain more visibility and fast-track your reputation as an auto parts seller:

Lock in fitment first

Ensure every listing provides accurate compatibility data, including years, make, model, engine, OE/OEM numbers, and MPN.

Clearly show product condition

Use high-quality images, include measurements, and highlight any wear so buyers can accurately assess suitability.

Start with small or mid-size parts

They’re easier to pack, cheaper to ship, and less prone to delivery issues. This gives you more flexibility and protects your seller rating.

Choose suppliers for authenticity and speed

Prioritize official distributors or manufacturers and ask which SKUs are always in stock. Choose partners with nearby storage to minimize delivery times.

Standardize product data

Include correct part naming per classification, country of manufacture, MPN, and complete compatibility details. This ensures they are found in search results and “shop by vehicle” filters.

Create a buyer-friendly returns policy

Mis-orders are common when selling parts and accessories; align with suppliers on flexible returns so you can resolve fitment mistakes without friction.

Expand internationally deliberately

When expanding to other countries, begin with popular, easy-to-ship SKUs to reduce delays, damage, and returns risk.

Sell Auto Parts Online with Spark Shipping

Regardless of where you decide to sell auto parts online, you’ll need the right digital toolkit to tame the potential chaos. Spark Shipping integrates with Amazon Marketplace, eBay Motors, Walmart Marketplace, your website, and other platforms to run an auto parts eCommerce store for you.

Rely on Spark Shipping to automate your inventory management, price automation, fitment data, order fulfillment, tracking updates, and more. See how we can level up your auto parts operation: Get a Spark Shipping demo now.