Have you ever wished you could be in multiple places at the same time? Well, with the right multichannel retailing software, you can.
A multichannel retail approach to eCommerce makes it possible to sell to shoppers on Amazon, your website, social media, apps, and other platforms at the same time.
Multichannel eCommerce is a great way to boost sales, but it isn’t easy. Managing the chaos of orders, logistics, messages, and more that come with selling on multiple channels is challenging.
What’s a store owner to do?
The best solution is to use multichannel eCommerce software. With the right tools in your corner, you’ll streamline finicky tasks like sales channel management, inventory tracking and order processing to grow your business and increase sales.
But which multichannel eCommerce tool is worth your time? In this guide, we’ll break down how multichannel retailing works and share the 10 best multichannel eCommerce software.
What Is Multichannel Retailing?
Multichannel retailing is a strategy for selling products on multiple channels. Instead of selling via a single channel, like Amazon, you find customers wherever they are, whether on your website, a marketplace, or a social media platform.
Multichannel sales might require more work, but tapping into various channels boosts your reach and caters to a broader audience.
Translation: You’ll gather a larger following of loyal customers and boost sales.
So many dropshippers and store owners avoid multichannel because they think it’s overwhelming or time-consuming. It definitely can be if you try to do everything manually.
If you want to reap the benefits of multichannel retailing, using a multichannel eCommerce software solution makes sense.
The software simplifies the entire process, bringing your sales channels, orders, logistics, and data into a single platform.
Instead of flipping between dashboards and product feeds, you keep everything in the same place, boosting sales for zero hassle.
The 10 Best Multi-Channel eCommerce Software Solutions
Multichannel eCommerce software is a must-have for any store, but the quality of your software matters, too. Check out these 10 multichannel-friendly tools to sell everywhere at once.
1. Spark Shipping
Spark Shipping is a time-saving automation tool for dropshippers and retail stores of all sizes. Instead of managing your shop manually, use Spark Shipping to save time, boost accuracy, and focus on high-value tasks instead of finicky data entry.
Our platform stands out for its ability to automatically update inventory levels, route orders, and sync product data across various sales channels and eCommerce platforms.
Spark Shipping excels at automation, which makes it a great tool for any business looking to manage multichannel sales efficiently.
It even integrates with various eCommerce platforms and ERP systems, making Spark Shipping a versatile choice for both medium-sized businesses and enterprises.
Pricing
- Startup: $249/month
- Growth: $499/month
- Premium: $999/month
Pros
- Automates listing and updates across several channels, reducing the need for manual work
- Advanced order management features streamline fulfillment
- Offers customization to fit your business's specific needs
Cons
- Like any software solution, Spark Shipping comes with a learning curve at first
- The customization options might be a little overwhelming when you first start using the platform
2. BigCommerce
There’s a lot to love about BigCommerce. This robust multichannel platform has a comprehensive set of tools catering to online stores of all sizes, but it’s most popular with small businesses and beginners.
BigCommerce gives you a scalable solution that grows with your business, with features for multichannel sales, inventory tracking, and online sales.
If you’re a retailer who needs to scale online, BigCommerce could be a good bet. It integrates with multiple marketplaces and sales channels and offers powerful back-end inventory and order management.
You don’t have to be a tech wiz to use BigCommerce, either. The platform’s focus on user experience helps businesses of all sizes make more data-driven decisions, reach a wider audience, and optimize operations.
Pricing
- Standard: $29/month, billed annually
- Plus: $79/month, billed annually
- Pro: $299/month, billed annually
- Enterprise: Contact for pricing
Pros
- Supports a wide range of eCommerce channels, including social media, online marketplaces, and your own branded website
- Strong inventory management system that helps you maintain accurate stock levels
- User-friendly interface with powerful customization features, including the option to build unique online store designs
Cons
- BigCommerce’s advanced tier is more expensive than other eCommerce platforms, especially for small businesses
- Some users find the sheer number of features and options overwhelming
3. Adobe Commerce
Formerly known as Magento Commerce, Adobe Commerce is a super customizable multichannel eCommerce software. If you already use Adobe products, this solution will integrate nicely with your other tools.
Adobe Commerce is known for its flexibility, scalability, and long list of features, so it’s ideal for brands that need more customization and control.
While small businesses can still get value from Adobe Commerce, it’s better suited for big businesses that need a scalable, customizable platform.
It has the firepower to offer rich customer experiences across all of your eCommerce channels, so it’s ideal for managing complex multichannel eCommerce setups.
The platform’s powerful analytics and reporting tools also make it easy to make data-driven decisions and optimize your multichannel selling strategies over time.
Pricing
- Contact for pricing
Pros
- Integrates well with other products in the Adobe product suite
- Extensive customization supports unique and engaging customer experiences
- Robust inventory management and order management systems that ensure seamless fulfillment across many channels
- Adobe Commerce has a huge online community, plus plugins and extensions to extend its functionality even more
Cons
- You have to request a custom quote for pricing
- Requires technical expertise to set up and customize, which requires more resources
- Costly to develop and maintain
4. ShippingEasy
Are you sick of dealing with complex shipping processes? ShippingEasy is a super user-friendly solution that streamlines the entire process for online stores.
It integrates with plenty of eCommerce platforms and marketplaces, too, so it’s no wonder why ShippingEasy is a popular option for businesses that need help with cost-effective shipping.
ShippingEasy is great for managing shipping needs, but it falls short on features for inventory management and customer data analytics.
Still, if you’re primarily worried about logistics, this affordable multichannel eCommerce software will do the job.
Pricing
- Starter: Free
- Growth: $19.99/month
Pros
- Access discounted shipping rates to reduce costs and improve profit margins
- Platform integrates seamlessly with multiple ecommerce platforms and sales channels
- Provides excellent tools for automation, including automated shipping rules, that reduce manual effort
Cons
- Falls short on inventory management and analytics
- Focuses on tools for U.S. sellers, so it isn’t ideal for international sales
5. NetSuite
NetSuite is a different kind of multichannel solution. As an ERP system, Netsuite seamlessly integrates every part of eCommerce operations.
NetSuite is ideal for larger eCommerce brands looking for an all-in-one solution. Not only does it manage multichannel eCommerce, but it also ties all of your business functions into a single place.
Integrate sales with business processes like accounting, inventory, and customer relationship management—just to name a few.
You’ll get a more holistic view of your business with the ERP system, streamlining operations across various platforms and sales channels while reducing manual work.
Pricing
- Contact for pricing
Pros
- Offers a complete business solution that integrates your online store with other business processes
- Powerful inventory management and order management capabilities facilitate managing multiple sales channels
- Strong analytics and reporting tools support data-driven decision-making
Cons
- You have to request a custom quote for pricing
- It’s complex and requires a dedicated team to manage everything
- Costs more than standalone eCommerce software solutions, so it’s better for larger businesses
6. SellerActive
Owned by Cart.com, SellerActive is a suite of multichannel tools. It includes features like automated repricing, Amazon FBA integrations, data mapping, and oversell protection.
This tool supports inventory management, pricing strategies, and order fulfillment, which makes it a great option for streamlining multichannel sales.
Since it integrates so easily with Amazon FBA, SellerActive is ideal for Amazon-first sellers who want to branch out and sell on other platforms. Whether you have your eye on TikTok, Walmart, or eBay, SellerActive has an integration for it.
Pricing
- Basic: $79/month, billed annually
- Plus: $279/month, billed annually
- Elite: $439/month, billed annually
- Custom: Contact for pricing
Pros
- Advanced inventory management synchronizes inventory across multiple channels and prevents over selling
- Automated repricing tools help you stay competitive across eCommerce channels
- Efficient order management allows for quick order processing and fulfillment
Cons
- The pricing structure can get a little complex and pricey, especially for smaller businesses
- The interface has a steeper learning curve
7. Ecwid
While a lot of the tools on this list are ideal for bigger businesses, Ecwid is best for small businesses. It allows you to tack an eCommerce store onto an existing website or social media platform, which seriously simplifies the process of selling on multiple sales channels.
If you’re just dipping your toes into multichannel, this is an affordable and simple option to get started. Users like Ecwid’s straightforward setup and easy integrations, which make it simple for businesses to connect with cross-platform shoppers—without investing in an expensive website redesign.
Plus, the platform allows business owners to manage sales without manual effort, freeing them up to focus on marketing and customer service.
Pricing
- Free
- Venture: $14.08/month, billed annually
- Business: $29.08/month, billed annually
- Unlimited: 482.50/month, billed annually
Pros
- Very user-friendly platform makes it easy for businesses with limited technical expertise to set up and manage a store
- Offers seamless integration with various eCommerce platforms, social media sites, and marketplaces
- Affordable pricing for anyone who’s just starting out
Cons
- Lacks advanced features that larger eCommerce brands might need
- Limited customization and scalability
8. Squarespace
Squarespace is best known as a drag-and-drop website builder, but it also offers features for multichannel eCommerce. If you’re in the market for an eCommerce website but can’t hire a developer, this is a solid option for building a site on your own.
Squarespace is ideal if you want a beautiful, integrated online presence with eCommerce functionality.
While it’s simple and affordable to use, Squarespace is better for smaller retailers. It doesn’t have extensive multichannel platform features, but the gorgeous design templates, ease of use, and basic eCommerce tools make it a strong contender for small businesses.
Pricing
- Contact for pricing
Pros
- Squarespace offers beautiful site templates and some customization options, making it possible to create a stunning online store in a few minutes
- The intuitive user interface makes it easy to manage online sales without technical expertise
- Offers basic inventory management and order processing features for small businesses
Cons
- Lacks advanced eCommerce features
- Focuses on aesthetics at the expense of helpful features
9. QuickBooks Commerce
Accounting can get messy, especially if you use multiple solutions to manage your business. If you already use QuickBooks, though, the QuickBooks Commerce solution can seriously cut down on the cross-platform back-and-forth.
This multichannel eCommerce software seamlessly integrates with the entire QuickBooks suite. It’s best for eCommerce retailers who need robust inventory management and order management with a strong accounting integration.
With QuickBooks Commerce, you connect sales, inventory, and accounting in one place. That's a huge time-saver, especially if you’re trying to get a better handle on your profitability and performance metrics.
Pricing
- Simple Start: $30/month
- Essentials: $60/month
- Plus: $90/month
- Advanced: $200/month
Pros
- Excellent integration with QuickBooks accounting software for easy financial management
- Strong inventory management system that syncs across multiple sales channels, helping to maintain accurate stock levels and avoid overselling
- User-friendly interface with effective order management and workflow automation features
Cons
- Very small businesses probably won't use all of QuickBooks’ features
- It doesn’t make sense to use QuickBooks Commerce if you don’t already use QuickBooks
10. SellerChamp
SellerChamp is a popular multichannel solution that’s known for rapid listing and multichannel synchronization. It’s ideal if you operate on multiple eCommerce platforms and need a quick, efficient way to manage listings and inventory.
SellerChamp’s biggest selling point is speed. If you manage a large inventory of goods and need to reach customers on different platforms, SellerChamp’s ability to adapt to new channels will give you a serious competitive edge.
Pricing
- Starter: $79/month, billed annually
- Growth: $159/month, billed annually
- Business: $319/month, billed annually
- Enterprise: $479/month, billed annually
Pros
- Fast and efficient product listing across multiple eCommerce channels
- Real-time inventory synchronization improves inventory management and reduces the risk of overselling
- Offers features for bulk listing and repricing, which are particularly useful for ecommerce resellers dealing with a lot of products
Cons
- Focuses too much on listing and synchronization and not so much on order management or analytics
- The user interface has a bit of a learning curve
Spark Shipping: Your All-In-One Multi Channel eCommerce Software
New sales channels pop up all the time. Instead of selling on just one platform, embrace multichannel eCommerce software that allows you to be everywhere at once—without compromising on profits or quality.
The right multichannel eCommerce software makes a big difference in how you manage your inventory, process orders, and, ultimately, how you reach customers across various platforms.
Why compromise when you can get a platform that does it all? Spark Shipping is the best multichannel eCommerce software solution for businesses of all sizes.
This solution automates every aspect of your eCommerce business, including:
- Vendor integrations
- Inventory management
- Product management
- Price automation
- Fitment data
- Order fulfillment
- Tracking updates
You don’t have to take our word for it, either. Take Spark Shipping for a test drive: Get a demo now to see it in action.