Need to integrate Sports South with BigCommerce?

Sports South LLC is the country's oldest and largest wholesale distributor of firearms, ammunition, optics, and shooting sports accessories, headquartered in Shreveport, Louisiana. Founded in 1841 as part of the Morris & Dickson Co. wholesale trading operation, Sports South has been guided by five generations of Dickson family leadership across more than 180 years of continuous business.

The company was formally incorporated in 1971 and operates under The Shooting Warehouse brand name, serving FFL dealers nationwide from its centralized distribution facility in Shreveport. Sports South stocks over 24,000 SKUs from more than 300 leading manufacturers — including handguns, rifles, shotguns, ammunition, optics, accessories, and outdoor gear — maintaining the nation's largest concentration of shooting sports inventory under one roof.

The company is widely recognized as a technology leader in firearms distribution, pioneering automated storage and retrieval systems with robotic technology across its warehouse and offering FFL dealers advanced tools including the Electronic Gun Book, predictive analytics for buying trends, and a comprehensive dealer portal with real-time inventory visibility.

Sports South's API enables eCommerce integration across platforms like Shopify, BigCommerce, WooCommerce, Amazon, and GunBroker — allowing licensed dealers to sync product data, inventory levels, pricing, and order routing directly from The Shooting Warehouse catalog without manual data entry.

• URL: https://www.theshootingwarehouse.com/
• Headquarters: Shreveport
• Category: Outdoors

Spark Shipping provides a pre-built integration between Sports South and BigCommerce. To get started, create a Spark Shipping account, add Sports South as a vendor using your API credentials or data feed details, then connect your BigCommerce store. Once linked, Spark Shipping handles product data, inventory, pricing, order routing, and tracking updates automatically — no custom development required.

Yes. Spark Shipping pulls live inventory levels directly from Sports South and pushes updates to your BigCommerce store on a scheduled interval. When a product goes out of stock or drops below a threshold you set, your BigCommerce listings update automatically to prevent overselling.

Spark Shipping syncs the full Sports South product catalog your dealer account is authorized for, including titles, descriptions, specifications, high-resolution images, UPCs, MPNs, brand and category data, and your dealer-specific pricing. If Sports South provides Year/Make/Model fitment data, that is included as well. All product data flows directly into your BigCommerce store and stays up to date automatically.

Yes. When a customer places an order on your BigCommerce store, Spark Shipping captures it and submits a fulfillment request directly to Sports South. Once Sports South ships the order, tracking information is pulled back and pushed to BigCommerce automatically, so your customer receives a shipping notification without any manual work on your end.

Absolutely. Spark Shipping supports multiple vendors on a single BigCommerce store. If the same product is available from Sports South and another supplier, you can link both to one listing. Spark Shipping's Intelligent Order Routing then automatically selects the supplier with the best price or closest warehouse to the customer's shipping address for each order.

Spark Shipping pulls your dealer cost and MAP pricing directly from Sports South and applies your custom pricing rules to calculate retail prices on BigCommerce. You can set fixed dollar markups, percentage margins, or tiered pricing structures. When Sports South changes wholesale cost or MAP, your BigCommerce prices adjust automatically to protect your margins.