Need to integrate Rothco with Shopify?

Rothco is the leading wholesale supplier of military, tactical, outdoor, and survival gear in the United States. Founded in 1953 by Milton Somberg in New York City, Rothco began as a military surplus dealer and has grown into a family-owned company now in its third generation of leadership. The company operates from a 205,000-square-foot headquarters and distribution center in Ronkonkoma, New York, serving Rothco dealers and online retailers nationwide.

The Rothco product catalog includes over 4,000 items — from Rothco cargo pants and BDUs to Rothco boots, tactical vests, bags and packs, camping gear, survival equipment, and law enforcement supplies. Rothco clothing and Rothco tactical gear are staples in military surplus shops, outdoor specialty stores, and ecommerce sites that cater to the tactical and outdoor market. Rothco wholesale pricing and broad product selection make the brand one of the most popular Rothco wholesale suppliers for retailers looking to stock military-inspired apparel and gear.

Authorized Rothco dealers access the full catalog, place Rothco wholesale orders, and manage their accounts through rothco.com. With Spark Shipping’s Rothco integration, your tactical and outdoor ecommerce store connects directly to the Rothco product feed — automating product listings, real-time inventory synchronization, pricing updates, and order fulfillment without needing to manually check rothco.com for stock changes throughout the day.

• URL: https://www.rothco.com
• Headquarters:
• Category: Outdoors

Spark Shipping provides a pre-built integration between Rothco and Shopify. To get started, create a Spark Shipping account, add Rothco as a vendor using your API credentials or data feed details, then connect your Shopify store. Once linked, Spark Shipping handles product data, inventory, pricing, order routing, and tracking updates automatically — no custom development required.

Yes. Spark Shipping pulls live inventory levels directly from Rothco and pushes updates to your Shopify store on a scheduled interval. When a product goes out of stock or drops below a threshold you set, your Shopify listings update automatically to prevent overselling.

Spark Shipping syncs the full Rothco product catalog your dealer account is authorized for, including titles, descriptions, specifications, high-resolution images, UPCs, MPNs, brand and category data, and your dealer-specific pricing. All product data flows directly into your Shopify store and stays up to date automatically.

Yes. When a customer places an order on your Shopify store, Spark Shipping captures it and submits a fulfillment request directly to Rothco. Once Rothco ships the order, tracking information is pulled back and pushed to Shopify automatically, so your customer receives a shipping notification without any manual work on your end.

Absolutely. Spark Shipping supports multiple vendors on a single Shopify store. If the same product is available from Rothco and another supplier, you can link both to one listing. Spark Shipping's Intelligent Order Routing then automatically selects the supplier with the best price or closest warehouse to the customer's shipping address for each order.

Spark Shipping pulls your dealer cost and MAP pricing directly from Rothco and applies your custom pricing rules to calculate retail prices on Shopify. You can set fixed dollar markups, percentage margins, or tiered pricing structures. When Rothco changes wholesale cost or MAP, your Shopify prices adjust automatically to protect your margins.