In this episode, Charles spoke with special guest Chris Dayley, a Neuromarketer, A/B Tester, CRO Speaker, and Evangelist. The following is a brief summary of the main points from the episode.Conversion Rate Optimization is one of the pillars of internet marketing. Chris shares with us a few practices such as A/B website testing. Basically, this is the method of comparing two versions of a webpage/app against each other to determine which one performs better.
Tools Chris Recommends:
“Heat mapping is great to layer on top of your analytics. You see exactly where people are clicking and it helps you understand what people are not clicking on.”
When people are consistently just hovering around your top navigation bar, it means that you are not showing the content they want on that page. It’s not resonating.
Pro Tip #5: When people are clicking something on your website consistently, it means that they’re expecting something to happen in that area. Utilize it.
To listen to the whole episode and get first-hand expert discussion about CRO and Disruptive Advertising, click on this link.